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We are a global technology consultancy company that delivers exceptional outcomes and sustainable change

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Change Man­age­ment dri­ves suc­cess in Dig­i­tal Transformations

2023/03/19

The need for a dig­i­tal pres­ence has nev­er been more pro­nounced. The onset of the COVID-19 pan­dem­ic and ensu­ing lock­downs drove rapid dig­i­tal trans­for­ma­tion (DX) efforts across indus­tries, and many com­pa­nies with­out a sol­id foun­da­tion failed.

Dig­i­tal trans­for­ma­tion became a top pri­or­i­ty, with com­pa­nies that didn’t already have solu­tions in place falling behind in terms of pro­duc­tiv­i­ty. With­out the tools and tech­nol­o­gy they need­ed, the qual­i­ty of their prod­ucts and ser­vices suffered.

Even before the pan­dem­ic, DX spend­ing reached $1.3 tril­lion and $1.2 tril­lion in 2018 and 2019, respec­tive­ly. How­ev­er, the Har­vard Busi­ness Review esti­mat­ed $900 bil­lion was wast­ed on dig­i­tal trans­for­ma­tion strate­gies that didn’t reach their goals.

The tech­nol­o­gy need­ed is out there, but 70% of DX ini­tia­tives con­tin­ue to fail. Orga­ni­za­tions need to imple­ment effec­tive change man­age­ment in order to attain dig­i­tal adop­tion and stay competitive.

Mis­takes Com­pa­nies Make Dur­ing Dig­i­tal Transformations

There are many poten­tial pit­falls on any dig­i­tal roadmap. Busi­ness­es with­out the right approach tend to make sev­er­al com­mon mis­takes that can lead to the down­fall of their dig­i­tal trans­for­ma­tion efforts and cost them sig­nif­i­cant amounts of time and money.

1

Imple­ment­ing Tech­nol­o­gy for the Sake of Technology

In the race to achieve dig­i­tal matu­ri­ty, many orga­ni­za­tions adopt solu­tions based on the lat­est trend rather than a care­ful assess­ment of the poten­tial ben­e­fits. Mak­ing this mis­take can leave com­pa­nies bloat­ed with tools that don’t address their needs.

Exam­ples such as process automa­tion and data ana­lyt­ics have much to offer but are far from being one-size-fits-all solu­tions. Busi­ness­es must ensure that the solu­tions they choose can pro­vide con­crete ben­e­fits for their par­tic­u­lar organization.

2

Not Under­stand­ing What the Dig­i­tal Trans­for­ma­tion Will Bring to the Organization

Like any oth­er change man­age­ment process, defined expec­ta­tions and suc­cess met­rics are key to an effec­tive DX. Busi­ness­es that do not clear­ly define their expect­ed ben­e­fits and return on invest­ment are unlike­ly to plot a clear and effec­tive course.

Achiev­ing suc­cess requires align­ing the DX ini­tia­tive with the organization’s over­all strat­e­gy. Busi­ness­es must iden­ti­fy desired orga­ni­za­tion­al out­comes and define how spe­cif­ic DX mea­sures will progress them toward those goals.

3

Adopt­ing a Tool That Doesn’t Quite Fit

There are many poten­tial options when it comes to tools for DX. How­ev­er, orga­ni­za­tions can become enam­ored with a solu­tion that sim­ply isn’t right for their needs. Tak­ing a dig­i­tal tool that doesn’t fit and attempt­ing to force it into your process­es can waste sig­nif­i­cant resources.

In many cas­es, the focus needs to be on the process­es them­selves, and not the tools. Fun­da­men­tal­ly inef­fi­cient process­es and work­flows can’t be saved by a DX ini­tia­tive alone. Instead, orga­ni­za­tion­al best prac­tices must be care­ful­ly eval­u­at­ed and improved on.

4

Not Prop­er­ly Onboard­ing or Train­ing Your Team

Even the most intu­itive DX solu­tions require effec­tive train­ing. A lack of com­mu­ni­ca­tion and train­ing in DX ini­tia­tives leaves the work­force unable to take advan­tage of any new tools the orga­ni­za­tion adopts.

Com­mu­ni­ca­tion is also vital to ensur­ing that employ­ees will­ing­ly adopt the DX ini­tia­tive and that they play an impor­tant role in it. Man­ag­ing the orga­ni­za­tion­al cul­ture is essen­tial to ben­e­fit­ing from the unique syn­er­gy of your human and DX resources.

5

Mak­ing Change Man­age­ment an Afterthought

When adopt­ing any new tech­nol­o­gy, effec­tive man­age­ment is essen­tial. Your ini­tia­tive will require effec­tive change man­age­ment to pre­pare your work­force for the new tools that come with the DX.

Many orga­ni­za­tions fail to address orga­ni­za­tion­al change man­age­ment, focus­ing sole­ly on tech­ni­cal imple­men­ta­tion. Address­ing this human ele­ment is an impor­tant part of what makes the dig­i­tal trans­for­ma­tion possible.

Suc­ceed­ing With Your DX Initiative

To suc­ceed with your DX ini­tia­tive, you need a plan that will help you nav­i­gate past the pit­falls that await you. The right approach relies on under­stand­ing your needs and know­ing what var­i­ous dig­i­tal tools have to offer. These steps can guide you through the DX process.

1

Define and Analyze

Every DX ini­tia­tive is unique, and you’ll have to imple­ment yours with the spe­cif­ic needs and goals of your orga­ni­za­tion in mind. Care­ful­ly eval­u­ate your orga­ni­za­tion and its strat­e­gy, vision, and mis­sion to guide your DX initiative.

You may need to update some of those aspects as your busi­ness con­tin­ues to evolve. Take a look at your cur­rent needs and iden­ti­fy the changes your orga­ni­za­tion must imple­ment to make the DX possible.

2

Plan

With a bet­ter under­stand­ing of your orga­ni­za­tion and its needs, you can start to plan your roadmap. You’ll need to iden­ti­fy the changes that will be nec­es­sary to reach your goals and then deter­mine the sched­ule, bud­get, and resources required to imple­ment those changes.

You will also need to estab­lish the busi­ness case for the DX with orga­ni­za­tion­al lead­er­ship. Define expect­ed out­comes and ben­e­fits, and cre­ate an engage­ment plan that gets stake­hold­ers at every lev­el on board.

3

Exe­cute

With a well-defined plan, you can now take action. A readi­ness review is a vital first step toward exe­cu­tion. You must not only test the tech­ni­cal aspects of your new dig­i­tal solu­tions but also ensure your work­force is ready.

This requires effec­tive employ­ee train­ing, along with the iden­ti­fi­ca­tion of change indi­ca­tors that will help you mon­i­tor progress. Main­tain­ing on-the-job coach­ing dur­ing and after deploy­ment can ensure con­sis­ten­cy and effectiveness.

4

Imple­ment

With an effec­tive plan in place for both the tech­ni­cal and human side of your organization’s DX, you can go live with the sys­tem and begin oper­at­ing with your new dig­i­tal tools.

5

Con­tin­ue to Improve

Dig­i­tal trans­for­ma­tion isn’t just some­thing that your orga­ni­za­tion com­pletes and then moves on from. While you should take time to cel­e­brate and rec­og­nize the indi­vid­u­als on your team who made the DX pos­si­ble, keep in mind that a con­tin­u­ous improve­ment mind­set is vital.

Tech­nol­o­gy will con­tin­ue to improve, and your orga­ni­za­tion will always have poten­tial areas for improve­ment. Keep look­ing for new ways to improve your busi­ness process­es with both exist­ing and new solu­tions to build a thriv­ing and resilient organization.

The Change Part­ner You Need to Achieve Your DX

Change man­age­ment con­sult­ing firms have a lot to offer, but your orga­ni­za­tion stands to ben­e­fit even more by work­ing with a true change part­ner like Renoir. We can ensure that you attain the max­i­mum impact with your DX efforts.

We trans­late strat­e­gy into a com­pre­hen­sive DX pro­gram that helps your busi­ness achieve its goals. Through initiative-level analy­sis and plan­ning, we deliv­er the right tools to meet your needs. Imple­ment faster and more effec­tive DX ini­tia­tives with Renoir.

You’ll expe­ri­ence the full ben­e­fits of our change man­age­ment exper­tise, along with the full sup­port of a trans­for­ma­tion man­age­ment or project man­age­ment office to exe­cute your plan. Sched­ule a con­sul­ta­tion with Renoir today for more on our com­pre­hen­sive dig­i­tal trans­for­ma­tion services.

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